Adam Hall Group | We will get through this together

Industry Talk

Dear customers and friends from the event industry, welcome to the Industry Talk 2020. If you missed our stream on March 31, or would like to see it again, you can access it here.


Marcel Courth, Editor in Chief at Production Partner, led the discussion.


The participants Markus Graser (CEO at Clay Paky), Simon Kropp (Editor in Chief at Event Rookie), Namm CEO and President Joe Lamond, Luca Lastrucci (CEO of Powersoft), Markus Pohl (Chairman of the Board of ISDV and President of IGVW), Nico Ubenauf (CEO at satis & fy) and Alexander Pietschmann (CEO of the Adam Hall Group), discussed the effects, risks and opportunities of Covid-19 on the event industry, as well as, possible solutions and the prospects for the future.


We will get through this together.

The current situation | 00:00


What has to happen now | 33:44


What the future of the event industry looks like | 01:02:48

Do you have questions or comments?

Join the discussion here:


Alexander Pietschmann
Host / CEO, Adam Hall Group
Joe Lamond
President / CEO, NAMM
Luca Lastrucci
CEO / Co-Founder, Powersoft S.p.A.
Marcus Graser
CEO & Consigliere Delegato Clay Paky S.p.A. / Head of OSRAM Entertainment Lighting Solutions
Simon Kropp
Editor In Chief, EventRookie
Nico Ubenauf
CEO, Satis&fy
Marcus Pohl
Chairman, ISDV & President, IGVW
Marcel Courth
Moderator / Chief Editor, Production Partner

Initiatives demanding State Aid for the Event Industry

On both - national and international level - many affected companies support initiators of petitions calling for emergency aid, tax measures and further support from the state. A large number of companies also show great solidarity with aid campaigns as well. We would like to present some of the important petitions and exciting initiatives to you. 



„Jetzt-sonst“ |

„Production Partner“ |

 Initiative für die Veranstaltungswirtschaft (VT STAGE) |

STAGE 223 |

Verband für Medien- und Veranstaltungstechnik |

Event Partner |


mothergrid |


#weareyoursummer - Eine Initiative der Festival-Dienstleister|

FAMAB - Fachverband Messe- und Ausstellungsbau |

Podcast Covid-19 Spezial Event Rookie |

#KulturErhalten |

#handforahand |



Europe / International




“Covid-19 Federal Aid Package for Events Industry” via |

“Appello per il settore dello Spettacolo dal vivo e dell'industria del Cinema” via |

« La culture française est infectée par le coronavirus!!!!! » via |

“Налоговые каникулы для бизнеса в сфере ивент услуг в связи с covid-19” via |

“Government to offer economic assistance to the events industry during COVID-19” via Paliament UK |

“COVID-19 Pandemic Unemployment Payment” via |

„Stanowisko przedstawicieli branży mice dot. Sytuacji związanej z koronawirusem (sars-cov-2)” |

Also the event industry must be eligible for support! |

Virtual Tradeshow

Product Highlights 2020

We recorded the Virtual Tradeshow with product highlights from the Adam Hall Group. You access it here at any time from March 31 at 10 a.m. CET.