Sustainability | Adam Hall Group


We assume responsibility for the future. Learn more about our efforts to create a more sustainable company.

Responsibility for the Environment

As a global producer of technology solutions for professional events, we regularly participate in national and international trade fairs and industry events. Our presence at locations across Europe, North America and Asia also means that we must assume an appropriate measure of responsibility for our environment. As a company, this responsibility is something we are increasingly aware of. Therefore, we have established our climate promise towards the environment, in an all-encompassing “framework agreement”: By 2030, we want to reduce our CO2 emissions by more than half and by 2050 we are striving to be completely climate-neutral. It is important to have major goals for the future, and the individual steps leading to these goals are crucial.

On the roof of our company headquarters lies an important part of our environmentally friendly solution, a 10,000 m² photovoltaic system. In the spring of 2021, it was included as part of a 3,500 m² expansion of to our logistics center. The expansion has created new storage capacities and we now have the opportunity to cover the majority of our energy requirements by generating our own electricity. We can also use the connection to the local heating supply as an alternative to conventional heating systems. The plant now produces around 550,000 kWh of electricity per year. Since January 2021, our additional electricity requirements have been provided by Greenpeace Energy( the medium term, this will enable us to meet 100% of our electricity requirements using ecological sources and to save around 300 tonnes of CO2 per year. Sustainable mobility is another very important issue to us – which is why we provide our employees, business partners and visitors with charging options in our parking area, for electric cars and electric bikes (factsheet in the download area).

Leading a company in line with a social commitment to employees and the human environment – a company that responsibly regards itself as part of the environment and whose growth and permanence is not unconditionally driven by business success – is an organic process that is always in focus. This is an important characteristic of the company culture that we have created. As the first company in the event technology industry in Germany to be awarded Green Globe (see below) certification in 2020, with conviction, we are taking responsibility for the environment.

You can read the complete sustainability reports here:

2021: Moving towards the Climate Goal – Sustainability Report Q1/Q2 2021
2022: Sustainability Report – The Next Step
2022: Sustainability update – activities and projects in 2022


Nachhaltigkeit 1
Nachhaltigkeit 2
Nachhaltigkeit 3

Green Globe Certification

Since August 2020, the Adam Hall Group has been distinguished by Green Globe Certification – a worldwide standard for improving the economic, social, and ecological sustainability of companies. In Germany, the certification is verified and awarded by the Europäischen Verband der Veranstaltungs-Centren e.V. (EVVC, the European association of event centers).

Within the context of 41 mandatory certification criteria and more than 300 compliance indicators, we have addressed the issue of sustainability at all levels.

Additional information about Green Globe Certification:

Our cross-departmental Team Green and our Sustainability Specialist are committed to optimizing and implementing sustainable solutions. In this way, we contribute to designing our business activities in a more sustainable manner.

Sustainable Event Solutions

Sustainable Event Solutions

To foster sustainable developments within the event industry, we sponsor Sustainable Event Solutions – a platform whose mission it is to actively promote and bring forth sustainability in the industry. Stefan Lohmann, Head of Sustainable Event Solutions, has developed the Sustainability Checklist and Sustainability Rider to provide suggestions on how to make event design sustainable. A database also provides a clear overview of companies in the event industry that offer sustainable products or services. The Adam Hall Group with its DEFENDER® brand cable protector systems is also listed there.

Social Commitment

Music Academy
SPH Bandcontest

The issue of sustainability also plays an increasingly important role in our social commitment. In January 2020 we, together with many other supporters, organized the multi-vision show "The World of Tomorrow – A Family Tracking Climate Change" in the auditorium of the Experience Center. During the event we were able to offer a platform where interested individuals could educate themselves on the topic of climate change and engage with others.

We are a manufacturer and distributor of event technology and equipment for musicians. This explains why for us, music is a central priority. We have been happy to support up-and-coming bands, talented musicians, schools, and groups through equipment sponsoring and participation in other activities, which have significantly expanded. We are also a member of various associations that support the active playing of music as well as professionalization and continuing education within the event technology industry.


Projects of Adam Hall Equipment Sponsoring:

[MA] Music Academy (Germany-wide) –
Musiker ohne Grenzen e.V. –
SPH Bandcontest  –
Jam-Liner Projekt der staatl. Musikhochschule Hamburg -
Marking Culture Start-Up Platform Coburg -
Vermut Solidario Barcelona –
A Kiss For All The World –
3quatre –
Hans Thomann-Stiftung –
Minds –
Music for All –
La Victrola –
National Foundation for Youth Music –
Music bewegt –
CMS – Coordinadora Músicos Sabadell –

We have always been active in socially relevant issues such as refugee aid, basic medical care and international peace. Therefore, we support larger and smaller NGOs and initiatives such as:


Médecins Sans Frontières / Doctors Without Borders (worldwide)
Aktion Deutschland Hilft e.V.
Sound of the Forest e.V. - Sound of Peace Alliance

Responsibility for employees

Employee Responsibility

In addition to the responsibility of running a successful business and thereby ensuring the continued existence and healthy growth of the Adam Hall Group, the company also offers secure jobs – to the people who help create this success with their commitment and enthusiasm. People who value an engaging and comfortable environment and who are happy to be a part of their team. The Adam Hall Group Code of Conduct makes it clear that the socially minded company is committed to giving employees a perspective and supporting them in their further training and development.

Those who wish to gain experience at international locations are offered the numerous opportunities that an internationally positioned company can afford.

The Adam Hall Group is a company that offers training because it is convinced of the importance of providing such a service. We see it not only as an offer for the trainees and students themselves, but also as an opportunity for the company, which can benefit from new ideas and qualifications.

Employment and health protection are important to us. The occupational safety officer ensures compliance with all regulations and the implementation of necessary measures, while a company doctor is responsible for medical care and prevention. We implemented a company health management system in January 2019. The central goal is to create a health-promoting environment for our employees, in which they can maintain or – in the best case scenario – even improve their work and performance until they retire. We offer our employees a wide range of supporting programs, including after-workout sports treatment courses, yoga, active breaks and nutritional consultations. True to the motto "The focus is on the person".

Quality Management

Quality Management

The Adam Hall Group places the highest value on establishing and maintaining central quality standards and guidelines. For this reason, all products are subjected to the strict testing and certification programs of respected external, independent testing institutes. In this way, we guarantee permanent, professional quality management for products and system solutions. Research & Development exclusively uses equipment from renowned manufacturers such as Rohde & Schwarz, Bruker, Hameg, Chroma, and Yogokawa for its numerous measurement and testing environments. This is used to carry out technical analyses and testing and measurement procedures that are, among other things, used in joint product development with our business partners.


Your contact

Your contact

Daniela Ohly
Global Brand Manager Adam Hall Group & Corporate Affairs