Adam Hall Group | We will get through this together

A shining memorial and a flaming appeal of the event industry to politicians to save our industry! Do not let culture & events die out!  On 22 June we hosted a virtual event in cooperation with Big City Beats & many artists live from the Adam Hall Experience Center near Frankfurt, Germany. 


By bathing monuments in red colour all over Germany, Night of Light wanted to call on government’s attention for the very difficult situation of the event technology industry.

World Club Dome - Night of Light Edition

You couldn't be with us for the livestream? 


Watch the full Livestream here: 


0:01:40 - Luca Schreiner   |   1:02:00 - Milk & Sugar   |  1:36:00 - DJ Teddy-O

2:00:40 - Paul van Dyk   |   3:00:00 - Ask:Me   |   3:04:12 - Gestört aber GeiL  

4:02:17 - Simina Grigoriu   |   4:03:49 - Le Shuuk


More information also under or

After Movie

Behind the Scenes

Official Press Release from 23rd June 2020

Night of Light Adam Hall Group

Big thanks to


LK AG for launching the "Night of Light" initiative

Event.Tech People

The COVID-19 Pandemic shows a serious communication gap in society, how important the backbone of events is for the economy but also our cultural life. Starting in June 2020 we will introduce creative event industry players from all over Europe in authentic 3 minute interviews. We look behind the scenes of different companies and we show people who create emotional moments with passion. Subscribe to our facebook page for updates! 

Industry Talk

Dear customers and friends from the event industry, welcome to the Industry Talk 2020. If you missed our stream on March 31, or would like to see it again, you can access it here.


Marcel Courth, Editor in Chief at Production Partner, led the discussion.


The participants Markus Graser (CEO at Clay Paky), Simon Kropp (Editor in Chief at Event Rookie), Namm CEO and President Joe Lamond, Luca Lastrucci (CEO of Powersoft), Markus Pohl (Chairman of the Board of ISDV and President of IGVW), Nico Ubenauf (CEO at satis & fy) and Alexander Pietschmann (CEO of the Adam Hall Group), discussed the effects, risks and opportunities of Covid-19 on the event industry, as well as, possible solutions and the prospects for the future.


We will get through this together.

The current situation | 00:00


What has to happen now | 33:44


What the future of the event industry looks like | 01:02:48

Do you have questions or comments?

Join the discussion here:


Alexander Pietschmann
Host / CEO, Adam Hall Group
Joe Lamond
President / CEO, NAMM
Luca Lastrucci
CEO / Co-Founder, Powersoft S.p.A.
Marcus Graser
CEO & Consigliere Delegato Clay Paky S.p.A. / Head of OSRAM Entertainment Lighting Solutions
Simon Kropp
Editor In Chief, EventRookie
Nico Ubenauf
CEO, Satis&fy
Marcus Pohl
Chairman, ISDV & President, IGVW
Marcel Courth
Moderator / Chief Editor, Production Partner

Initiatives demanding State Aid for the Event Industry

On both - national and international level - many affected companies support initiators of petitions calling for emergency aid, tax measures and further support from the state. A large number of companies also show great solidarity with aid campaigns as well. We would like to present some of the important petitions and exciting initiatives to you. 



„Jetzt-sonst“ |

„Production Partner“ |

 Initiative für die Veranstaltungswirtschaft (VT STAGE) |

STAGE 223 |

Verband für Medien- und Veranstaltungstechnik |

Event Partner |


mothergrid |

#weareyoursummer - Eine Initiative der Festival-Dienstleister|

FAMAB - Fachverband Messe- und Ausstellungsbau |

#KulturErhalten |

#handforahand |

Night of Light |

R.I.F.E.L. e.V. / IGVW e.V. | Studie Veranstaltungswirtschaft

bvvs / VPLT | Konzeptpapier zur politischen Diskussion angesichts der aktuellen Situation der Veranstaltungswirtschaft

Initiative AlarmStufeRot | Deklaration zur Rettung der Veranstaltungswirtschaft 02.09.2020



Europe / International




“Covid-19 Federal Aid Package for Events Industry” via |

“Appello per il settore dello Spettacolo dal vivo e dell'industria del Cinema” via |

« La culture française est infectée par le coronavirus!!!!! » via |

“Налоговые каникулы для бизнеса в сфере ивент услуг в связи с covid-19” via |

“Government to offer economic assistance to the events industry during COVID-19” via Paliament UK |

“COVID-19 Pandemic Unemployment Payment” via |

„Stanowisko przedstawicieli branży mice dot. Sytuacji związanej z koronawirusem (sars-cov-2)” |

Also the event industry must be eligible for support! |

R.I.F.E.L. e.V. / IGVW e.V. | The Macroeconomic Significance of the Event Industry

Virtual Tradeshow

Product Highlights 2020

We recorded the Virtual Tradeshow with product highlights from the Adam Hall Group. You access it here at any time from March 31 at 10 a.m. CET.