Departments | Adam Hall Group


Everything under one roof. From product development to logistics. A tour through the Adam Hall Group.


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Customers first

Customer relations and customer loyalty are of particularly high importance. The sales staff are therefore the first point of contact for the B2B business partners from around the world. This applies to both internal sales and when on customer premises. Starting with expert advice, making, accepting or following up offers and coordinating deliveries, all the way to processing complaints and providing customer care at the many trade fairs and events – for example in one of our many showrooms – the Adam Hall Group international sales department is a diverse and exciting area to work in and is the motor of the company. 


Our expert advisors have business or technical qualifications, good knowledge of English – the export quota is more than 50 percent – are skilled in using the ERP systems and MS Office programs and boast a high level of technical knowledge in general. These prerequisites and the willingness to gain continuous further training distinguish our sales staff. Many are musicians or have worked as DJs or in the field of event technology. 


The Adam Hall Group also seeks to maintain direct contact with customers in the future. But digital tools such as the new B2B web shop, customer-specific newsletters, the new, informative group page, software solutions and optimized processes increasingly ensure closer customer relations. Markets and technologies are in a constant state of rapid change. We are happy to accept these challenges, which constantly improve the competence and professionalism of the sales staff.



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Best-in-Class Marketing

Situated in a loft environment with its own production studio, the Adam Hall Group’s in-house marketing department feels quite like a full-service agency with a motivated team of both marketing communications and creative services professionals. From creation to engagement to analytics, it’s a best-in-class marketing team working together to design and implement multilingual global campaigns while maintaining a continuous dialog with both business-customers and end-consumers alike across countless traditional and digital touchpoints. 


And no matter where our customers choose to interact with our brands and solutions, we have the expertise within the marketing department to ensure customers can access information, connect, shop and share. Such marketing specialties include brand management, PR & social media, digital marketing, e-commerce marketing, event marketing, sales enablement, media planning, campaign management, creative services and marketing performance measurement. 


Whether it’s engaging B2B-customers across key industry segments, or inspiring end-consumers throughout a diverse portfolio of brands, the marketing team is passionate about making the world a brighter place through promoting event technology solutions — from sound and light technologies to stage equipment and hardware for flightcases.


Product Management

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Passion for solutions

The passion that the audience experiences at an event is always the result of great technology. And that’s exactly what every product manager in the Adam Hall Group team passionately works for. He closely observes the market in order to identify customer wishes and trends in his product category at an early stage and make the corresponding highlights available internationally. In his audio, lighting, stage or event technology division, he therefore has to think creatively, practically and technically at the same time – and always communicatively.


The product manager coordinates strategic and operational processes in close cooperation with customers, suppliers and various divisions. He accompanies the entire life cycle of a new product, from needs analysis and planning, through the development process and market maturity, right to the end. The product manager is thus something like a “godfather” of the product and assumes responsibility for its development and worldwide success with deftness and far-sightedness. With passion.

Research & Development

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From laboratory to the field

The Research & Development Department is the centre of new products at the Adam Hall Group. This is where product ideas find their way to series production, in close cooperation with product management. The team of engineers, product specialists and designers develop concepts, and assess the technical feasibility of new products. Using prototypes, the performance of each new development is critically compared with the requirements profile, and then optimised.


In the laboratories in Neu-Anspach, near Frankfurt am Main, Germany, the R&D team have CAD workspaces available for their daily work, as well as the latest technology for electronic, acoustic and light measurement. In addition to flawless technical functionality, the goals also include guaranteeing a high level of reliability, while keeping an eye on economic feasibility.


With a focus on innovative design and intuitive operation, the Research & Development Department also works hard to achieve an excellent user experience. Our customers' feedback plays a decisive role here.

Information Technology

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Decoding Digital

The IT department at Adam Hall Group provides a wide range of communication and data processing services for employees, partners and customers. It operates IT solutions at its own locations as well as in the cloud, and it supports users at the company’s German headquarters and at international locations, as well as with mobile work tools all over the world.

The department is headed by our Director IT, Alexander Sonndag. It comprises more than 20 employees and trainees and is divided into three teams:

  • ICT Infrastructure & System Administration (operation of the corporate network, telephony, clients, HA server clusters, cloud services and helpdesk)
  • CRM, Web Applications & Integration (operation and development of CRM, web applications, integration and data services)
  • ERP & other Business Applications (operation and development of central commercial applications)

Our IT specialists are not just in demand as service partners for the various departments in the company. They are also moderators, consultants and process facilitators. In short, they are "enablers" for internal digitalisation and networking with customers and value creation partners.

From software developers to system administrators, process managers and BI managers to e-commerce specialists, we offer a wide range of interesting challenges. Our comprehensive training programme, as well as experience and communication at eye level, are the basis for the appreciative cooperation and the team-oriented atmosphere in this department.

Accompanying and shaping the digital transformation in a dynamically growing company has a high strategic value for the corporate success of the Adam Hall Group. It is part of our competitiveness and is characterised by customer understanding, innovative ability and digital know-how. With increasing complexity and relevance in the entire organisational context, IT must face the challenging demand for more flexibility and simultaneous increase in efficiency. That is why we are always on the lookout for committed and responsible colleagues who want to work with us on these tasks.

Logistics, Service, QM & Supply Chain

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Clockwork behind the scenes

Logistics and supply chain management at the Adam Hall Group have always functioned in the background as classic service departments. Nevertheless, the more than 70 staff members in the planning, quality control, value added service, warehousing, dispatch and project and process management departments are well aware of the immense importance of their tasks. It is only when every cog fits perfectly into the next that the goods can get from the production room to the customer at the fastest speed.


In addition to sophisticated prognosis software, the logistical centerpiece is the D1 main warehouse in Neu-Anspach, near Frankfurt am Main, Germany. In order to meet the demands of the future, there will be space for approx. 9,000 pallets and an automatic small-parts warehouse facility with space for some 18,000 containers as of mid-2017. The second logistics location is the duty-free warehouse in Ningbo, China, which serves the Asian and American market and boasts short delivery times.


Internal and external cooperation and a well-coordinated team are of utmost importance. As is the skill to be able to grow beyond one's limitations at busy times in order that orders can be delivered on time.


Finance, HR & Administration

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Reliable & conscientious

Financing, Human Resources and Administration are multi-layered and diverse. The exciting challenges of upper management in the daily management of the company are dealt with; long-term and trusting partnerships with banks are maintained, and support is provided for exciting large-scale projects. In addition, Controlling has the daily challenge of making transparent reporting available to management for important company decisions. 


It's the employees who put the company in the overtaking lane. This means that the Human Resources team competes for the world's best talent. At Adam Hall Group, sustainable human resources management doesn't end with the selection of the right employee. As well as recruiting, which is accompanied by strong employer branding, a lot of work is put into the successful onboarding of new colleagues. Individually customised staff policy plans, and tailored training and further education offers supplement employee qualifications. 


Administration looks after more than just office management. A visit to the company is made as comfortable as possible for visitors and guests. Administration is always available to listen to employee concerns, provide support for event planning and projects, and make a great contribution to the open and friendly company culture at Adam Hall.


Business Development

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Event technology for the whole world

People all over the world are inspired by events. And everywhere has their own market laws for event technology. That’s why the Business Development department intensively looks after international relations, observes and analyses global developments and draws conclusions that flow directly into corporate strategies. Decades of experience with international professional organisations, customer groups, market and industry policy and market peculiarities enable our Business Development to forge alliances of all kinds worldwide. In intensive exchange with the constantly growing international network, the findings from this “think tank” will then influence the most diverse areas of the company. Always with the aim of offering the right solutions for every market need. Despite all the differences, people everywhere have one thing in common: they like to share great experiences.