We appoint Backlight as Cameo distribution partner for Malta

We are further expanding our international sales network and strengthening our presence in the Mediterranean region: with immediate effect, Backlight Ltd. is taking over the distribution of the lighting technology brand Cameo in Malta. With this new partnership, we are pursuing the goal of establishing our innovative lighting solutions in the island’s live and rental market and tapping into new potential in the installation sector.

Backlight Ltd., based in Malta, serves customers in the live events, broadcast and fixed installation sectors and plans to position the broad Cameo portfolio in both the rental and installation markets. Targeted use in TV shows, at festivals and other live productions is intended to anchor the Cameo brand in the market in the long term.

“Malta is an active event market all year round with numerous festivals and international artists from a wide range of genres,” explains Alessio Foti, Global Business Development Manager of the Adam Hall Group. “With Backlight, we are gaining a committed partner who knows the local market inside out and will strategically develop Cameo in all areas. We are looking forward to working together and the first joint projects.”

“Our collaboration with the Adam Hall Group marks an important milestone in our company’s development. Together, we will continue to improve product availability, support and solutions for the professional market. We are proud to be working with a world-renowned company like the Adam Hall Group and look forward to everything we will achieve together.”
Gilmour Cuschieri, CEO of Backlight

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