Experience Center
The Experience Center is where engineering fascination comes to life, where music history thrives, and the future of events is shaped. It is a confluence where people and passion intertwine. The high art of engineering converges with profound fascination here. And every day, we witness how something new emerges from it.
CEO Alexander Pietschmann“Our Experience Center is more than just a place. It’s the core of who we are – the birthplace of engineering fascination. A place of creativity where bold ideas take flight and our DNA becomes visible, audible, and unforgettable. It is not a showroom. It is an architectural statement – built to inspire.”
The award-winning building is an invitation to dream and do. The Experience Center brings creative minds together to fuel the event industry of tomorrow with ideas. The treasures of our Rock´n´Roll Library draw music fans into the building and cast a spell on them. The auditorium acts as a concert stage, testing hall, and room for functions for partners and employees. New dishes and topics are brought to the table every day in the company restaurant “Come Together”. All innovations developed in our labs can be experienced and touched by our customers in the showroom. Welcome to Adam Hall Street 1!
Impressions
Labs
Our labs are where our most innovative products take shape. Precision measuring instruments and reproducible test environments combine with the spirit of invention. Hard science mixed with creativity. Reason and emotion share the same goal here.
Anechoic Chamber
We built an anechoic test chamber to conduct highly sensitive acoustic measurements. This room-within-a-room construction is completely isolated from the rest of the building and its vibrations. Hundreds of 125 cm-long mineral fibre wedges fitted out in this room with seven-metre ceilings minimise disruptive reflections to ensure highly pristine acoustic conditions. We are able to carry out frequency measurements ranging from 63 Hz all the way up to 30,000 Hz. A 360° robotic arm helps us measure the three-dimensional dispersion characteristics of loudspeakers, while a horizontal turntable aids us in obtaining accurate microphone readings. You can hear your own heart beating when you briefly close this lab’s door.
Experiences
The rooms in our Experience Center are magical places that captivate and inspire all at once. Every aspect of our work can be experienced here in its own way.
Auditorium
Our auditorium is designed for 800 visitors – and our best technologies! Demonstrations and seminars for lighting, sound, rigging, video, and media technology take place here. Visitors experience the power of our technologies in this concert hall during in an immersive sound and light show: our Surround Experience. Designed and composed exclusively for our auditorium in partnership with renowned artists. A 7.1 surround sound system featuring LD Systems products, such as MAILA and various Cameo Moving Heads, escorts viewers on an odyssey through different musical styles and lighting moods, letting them experience how the frequencies of light and sound combine into a singular sensation.